Every 60 seconds a species dies out.
Lovely idea, striking art direction.
03/02/12
This ad is a great way of creating an awareness to the importance of wildlife and how easily it can be lost. Now it may not really mean every 60 seconds that a whole species goes extinct, but the starkness of the statement makes one want to have this loss change. It shows that wildlife conservation is and should be as important as any cause that effects the human race because we share this world.
(Source: poptartcreative)
